Afdhel Aziz View Profile

Speaker, Writer & Award-winning Marketer

In 2004, a massive tsunami devastated the island nation of Sri Lanka. Afdhel Aziz was there, attending his brother’s wedding. He survived. Many did not.

“I was diagnosed with a particular type of post-traumatic stress disorder called ‘Survivor Guilt,” he said. “I started to think about whether the work I was doing had any meaning.

“I knew how to do marketing and advertising, but I didn’t want my life’s legacy to be that I just made people buy more stuff. That was the beginning of the journey that led me here today.”

He took his expertise and transformed it into a career unleashing the power of purpose within organizations.

He has travelled the world as a professional speaker and consultant, speaking to tens of thousands of people over the course of his journey.

Aziz is one of the world’s leading experts in marketing innovation. He is an award-winning marketer who has led brands for Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York.

He quite literally wrote the book on Brand Purpose, teaching businesses how to become a force for good. He is the co-author of the book ‘Good is the New Cool: Market Like You Give a Damn’. And more recently, he has started speaking and coaching on unlocking your personal purpose to love your work in the 21st century.

He’s been a speaker at the Cannes Lions, SXSW, Advertising Week and more, and his work has been featured in the New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more.

For Aziz, one simple question lies at the heart of true success.

“What are your gifts, what are your passions, and who can they be of service to? How can I be of service to something bigger than myself?”

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